“When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.” Alexander Graham Bell
Are you currently looking for a job? This article is the continuation of our Article “Essentials for Jobseekers” that can be found at http://www.evidencecoaching.com/essentials-for-jobseekers-in-4-steps/ where we described how to get yourself mentally ready for your job search. This article will describe steps 2 and 3 where we focus on preparing your CV and learning how to use the web to your best advantage.
STEP PLAN 2: Prepare your CV
Your CV is your marketing tool. A well-prepared CV/résumé is essential. Your CV reflects you as a person, your skills and your experience.
• A CV is more than just a listing of the previous jobs you’ve held
• A CV focuses on your future, not just on your past
• A CV describes the skills you enjoy using
A winning CV focuses on accomplishments and results more than skills.
• Always customize your resume or application so it aligns with the job posting
• Ignore your previous job title and focus on the title that your prospective employer has advertised
Both show the recruiter that you paid close attention to the requirements and related those requirements to what you did at your current or past employer. When focusing on accomplishments, be specific: How much money did you earn for your company? How much did you save? How many people did you manage? What products did you launch? What programs did you implement? Many resumes look like a job posting and this is the reason why they end up on a pile and never get any attention from the recruiter.
Also pay attention to the layout of your CV. Boring traditional Word format layouts are not appealing anymore. Have a look at the following link to give you an idea of modern layouts:https://fr.pinterest.com/dioncorreia/resume-design-layouts/ Are you computer literate with proficiency in Illustrator or Photoshop? http://www.freepik.com/ offers free CV templates to download. You can also choose to hire a graphic designer to help you. The layout of your CV will ultimately depend on the amount of information you are trying to fit into it. There are no golden rules although we have been told for years that a CV should ideally fit it all in one or two pages. One page is fine for a person with very few experience but can be less relevant for an experienced professional. Making sure that the content and information is displayed in an easy and attractive way to read will help recruiters rapidly assess your appropriateness for the job offered and will impress them with your presentation and communications skills.
You are unsure about how to write an effective CV? You feel the need to challenge your existing CV? Contact us to discuss private Career Counseling online sessions. We will help you build your Personal Branding strategy. You can also check our “Personal Branding Course” in our shop section: http://www.evidencecoaching.com/product/course-personal-branding-essentials/ This self-teaching course will provide you the strategies and tips you need to know to build your Personal Branding plan and be seen.
STEP PLAN 3: Use the web to your best advantage
Consider your professional profile on these sites if not done previously:
• Any country-specific site alike Viadeo.com for France
Ensure you complete your profile on LinkedIn first. You can write anything about yourself professionally on LinkedIn. There are over 200 million LinkedIn members in over 200 countries and territories. A potential employer may look you up on LinkedIn to learn about you and decide whether or not to take your application further. To make your profile stand out, here are just a few basic tips:
• A professional passport-size, smiling, up to date, head-and-shoulder shot is essential when looking for a new job. This picture should be aligned with the one you use for your CV if you decide to add a picture on your CV. Adding or not adding a picture is country specific but you want to avoid giving your future employer the impression that you are lying about yourself by putting a picture where you look 10 years younger for example.
• Don’t list your work history but write it as though you are telling a story
• Highlight your achievements and explain why you are a strong candidate in your field of work
• List your specialties using all the relevant keywords for Search Engine Optimization
• Mention any relevant training and education
• Ask trustworthy colleagues and clients for recommendations
• Join groups that are relevant to your industry – it’s a great way to network
• Link your profile to other social media where you can showcase your work, such as your Twitter feed, blog or YouTube video
• Post professional updates only: remember that anyone can read your posts/updates/articles, so make sure they don’t damage your reputation as a professional
I have decided to treat the subject “interests” separately. You can of course mention your interests. Recruiters get to know you from a more personal perspective. However, they do also judge you on your interests. In February of this year, a group of Swiss recruiters were asked what they think or how they interpret your interests. The article was published on LinkedIn. Here are the results:
• Individual sports: performance, responsible, individualistic
• Team sports: good behavior, team spirit
• Endurance/extreme sports: power, surpassing oneself, rigor
• Creative hobbies: creativity, originality
• Playing musical instruments: perseverance, methodic, discipline
• Theater: expressing oneself, openness
• Playing chess: analytical skills, tactical, solitary
• Reading: solitary, curious, ordinary
• Cooking: creativity, sociable
• Charitable work: leadership, empathy
• Traveling: absence, discovery, little commitment
Although Switzerland is not a global reference and interests are country specific, this list gives you an idea of how recruiters can think. Your interests, picture, interventions, posts, articles should all contribute to your personal branding strategy on LinkedIn as well as on the other sites.
In the next and last article of our series of articles about how to efficiently handle the jobhunting process, we will describe the strategies to find work.